A proven business-in-a-box for women with care or support experience who want to run a flexible business — with the systems, brand, and mentorship to succeed... without wasting years on trial and error
A proven business-in-a-box for women with care or support experience who want to run a flexible business — with the systems, brand, and mentorship to succeed... without wasting years on trial and error
Once your territory is taken, it’s gone.
What If You Could Start a Business — With a Mentor by Your Side?
Imagine launching a meaningful business in your own community — one that gives you flexibility, purpose, and profit — and knowing you don’t have to figure it all out alone.
With Golden Days, you’re stepping into business ownership with:
A trusted brand with everything ready (compliance, contracts, marketing templates).
Ongoing mentorship from Lucy Basey — a business strategist who’s helped hundreds of women build profitable businesses.
A growing, supportive community of like-minded women walking the same path.
You bring the heart and drive. We bring the systems, brand, and mentorship. Together, we’ll build your Golden Days in your community.
A trusted brand with everything ready (compliance, contracts, marketing templates).
Ongoing mentorship from Lucy Basey — a business strategist who’s helped hundreds of women build profitable businesses.
A growing, supportive community of like-minded women walking the same path.
You bring the heart and drive. We bring the systems, brand, and mentorship. Together, we’ll build your Golden Days in your community.
Here’s What You Get When You Join Golden Days
When you invest in your Golden Days licence, you’re getting a complete, ready-to-launch business model.
1. Golden Days Brand + Website
Territory listed on the official Golden Days website so families in your area can find and contact you.
The right to operate under the trusted Golden Days brand.
Worth: £5,000
If built independently.
2. Licensee Handbook + Compliance Pack
Safeguarding, contracts, onboarding forms, and risk assessments.
Saves you months of time and avoided consultancy costs.
Worth: £7,500.
3. Marketing Playbook & Templates
Flyer templates, outreach scripts, social media examples, and a partnership guide.
Training on how to drive traffic to the Golden Days site so families find your local service.
Worth: £2,500.
4. Mentorship & Community Support
Monthly live coaching calls with your business coach, Lucy.
Telegram pocket coaching for day-to-day support.
Pre-recorded training hub to revisit anytime.
Worth: £3,000
(business coaching alone is usually worth between £1,000–£2,000/month).
5. Ongoing Licence Rights (after month 6)
Continued use of Golden Days brand.
Updated policies, templates, contracts, and recordings.
Worth: £1,500/year.
Your Actual Investment:
£3,000 startup + £250/month for 6 months.
Then £150/month ongoing.
Payment Plans are available to help with start-up costs
What's the Potential for Return On Investment?
How Few Clients It Takes To Build a Profitable, Flexible Business...
You don’t need dozens of clients to make this work. Just a handful can cover your costs and start generating profit.
HERE'S HOW:
2 clients = comfortably covers your ongoing licence fee.
5 clients = a strong part-time income while paying down your startup investment.
10 clients = £3,500–£5,000/month working around 10–15 hours a week.
Most companions reach this range within their first year — meaning steady, flexible income while making an impact in their community.
And here’s the best part:
10–15 hours a week is just the beginning. You can choose to take on more clients yourself... or build a team of companions in your area and earn from them too. Imagine what this could look like when you’re not only serving families personally, but also scaling your own local team.
When you invest in your Golden Days licence, you’re getting a complete, ready-to-launch business model.
1. Golden Days Brand + Website
Territory listed on the official Golden Days website so families in your area can find and contact you.
The right to operate under the trusted Golden Days brand.
Worth: £5,000
If built independently.
2. Licensee Handbook + Compliance Pack
Safeguarding, contracts, onboarding forms, and risk assessments.
Saves you months of time and avoided consultancy costs.
Worth: £7,500.
3. Marketing Playbook & Templates
Flyer templates, outreach scripts, social media examples, and a partnership guide.
Training on how to drive traffic to the Golden Days site so families find your local service.
Worth: £2,500.
4. Mentorship & Community Support
Monthly live coaching calls with your business coach, Lucy.
Telegram pocket coaching for day-to-day support.
Pre-recorded training hub to revisit anytime.
Worth: £3,000
(business coaching alone is usually worth between £1,000–£2,000/month).
5. Ongoing Licence Rights (after month 6)
Continued use of Golden Days brand.
Updated policies, templates, contracts, and recordings.
Worth: £1,500/year.
Your Actual Investment:
£3,000 startup + £250/month for 6 months.
Then £150/month ongoing.
Payment Plans are available to help with start-up costs
Total Value: £19,500+
How Few Clients It Takes To Build a Profitable, Flexible Business...
You don’t need dozens of clients to make this work. Just a handful can cover your costs and start generating profit.
HERE'S HOW:
2 clients = comfortably covers your ongoing licence fee.
5 clients = a strong part-time income while paying down your startup investment.
10 clients = £3,500–£5,000/month working around 10–15 hours a week.
Most companions reach this range within their first year — meaning steady, flexible income while making an impact in their community.
And here’s the best part:
10–15 hours a week is just the beginning. You can choose to take on more clients yourself... or build a team of companions in your area and earn from them too. Imagine what this could look like when you’re not only serving families personally, but also scaling your own local team.
Why Most Women Stay Stuck ...
- Care and support work is undervalued and underpaid. The hours are long, the paperwork never ends, and there’s little time left for your own family.
- Many women dream of running their own business — but starting from scratch is overwhelming.
- To do it properly, you’d need months (and thousands) for safeguarding, policies, websites, branding, and marketing.
- Even then, there’s no guarantee it will work.
This is why so many brilliant women stay stuck — burnt out in jobs they don’t love, or frozen in fear of starting something new.
Care and support work is undervalued and underpaid. The hours are long, the paperwork never ends, and there’s little time left for your own family.
Many women dream of running their own business — but starting from scratch is overwhelming.
To do it properly, you’d need months (and thousands) for safeguarding, policies, websites, branding, and marketing.
Even then, there’s no guarantee it will work.
This is why so many brilliant women stay stuck — burnt out in jobs they don’t love, or frozen in fear of starting
What If You Could Start With a Mentor + Proven System?
With Golden Days, you’re not just buying a licence. You’re stepping into:
- A trusted brand with everything ready (compliance, contracts, website, marketing templates).
- Ongoing mentorship from Lucy Basey, a strategist who’s helped hundreds of women scale to £5k–£100k months.
- A growing community of women building the same model alongside you.
Imagine launching a meaningful business in your own community — one that gives you flexibility, purpose, and profit — and knowing you don’t have to figure it all out alone.
With Golden Days, you’re not just buying a licence. You’re stepping into:
A trusted brand with everything ready (compliance, contracts, website, marketing templates).
Ongoing mentorship from Lucy Basey, a strategist who’s helped hundreds of women scale to £5k–£100k months.
A growing community of women building the same model alongside you.
Wait… What is a Licence?
A licence is permission to use someone else’s proven business model, brand, and systems as if they were your own.
With a Golden Days licence, you’re not employed by us... you own your own business in your area.
You keep 100% of the income from your clients, while benefiting from our brand, policies, templates, and ongoing mentorship.
A licence is permission to use someone else’s proven business model, brand, and systems as if they were your own.
With a Golden Days licence, you’re not employed by us... you own your own business in your area.
You keep 100% of the income from your clients, while benefiting from our brand, policies, templates, and ongoing mentorship.
Why Golden Days Works When Other Models Don’t...
This isn’t JUST BUYING A BUSINESS.
It’s mentorship + a proven business system in one.
We built Golden Days differently — because we’re on a mission to change lives:
By helping women build flexible, profitable businesses with confidence.
And by expanding companionship and support to people who need it but don’t qualify for traditional care.
Golden Days is different because you’re joining a movement — with a trusted brand, a proven system, and a mentor in your corner.
Here’s what else sets us apart:
- Trusted Brand: Families recognise Golden Days. You inherit that trust on day one.
- Systems Done: Safeguarding, policies, compliance — all built and updated for you.
- Proven Playbook: Scripts and strategies that already work in the field.
- Mentorship at the Core: Group coaching calls, Telegram community support, and direct access to Lucy’s proven strategies — so you’re never left figuring it out alone.
- Territory Ownership: Exclusive 15-mile radius. So you can run your business locally to you. Once it’s taken, it’s gone.
We built Golden Days differently — because we’re on a mission to change lives:
By helping women build flexible, profitable businesses with confidence.
And by expanding companionship and support to people who need it but don’t qualify for traditional care.
Golden Days is different because you’re joining a movement — with a trusted brand, a proven system, and a mentor in your corner.
Here’s what else sets us apart:
- Trusted Brand: Families recognise Golden Days. You inherit that trust on day one.
- Systems Done: Safeguarding, policies, compliance — all built and updated for you.
- Proven Playbook: Scripts and strategies that already work in the field.
- Mentorship at the Core: Group coaching calls, Telegram community support, and direct access to Lucy’s proven strategies — so you’re never left figuring it out alone.
- Territory Ownership: Exclusive 15-mile radius. So you can run your business locally to you. Once it’s taken, it’s gone.
Your First Clients in 3 Steps
Apply & Secure Your Territory
launch in 60 days
- Your territory is added to the official Golden Days website.
- You get your handbook, compliance pack, and marketing playbook.
- Join monthly coaching calls and start local outreach.
- Choose your 15-mile area.
- Take one of the very few Founder Licensees spaces available in Year 1.
- Start conversations with prospects and potential partners.
- With just a handful of clients, you’re already covering your costs. From there, every new client adds profit — and the opportunity to scale your income and hours as much as you choose.
- Choose your 15-mile area.
- Take one of the very few Founder Licensees spaces available in Year 1.
- Your territory is added to the official Golden Days website.
- You get your handbook, compliance pack, and marketing playbook.
- Join monthly coaching calls and start local outreach.
- Start conversations with prospects and potential partners.
- With just a handful of clients, you’re already covering your costs. From there, every new client adds profit — and the opportunity to scale your income and hours as much as you choose.
Land Your First Paying Clients
this is for you if...
✅ You want to run your own business — not work someone else’s schedule.
✅ You want flexible income with purpose and impact.
✅ You’re ready to invest in your future (payment plans available).
✅ You value mentorship, community, and a trusted brand — because you don’t want to figure it all out alone.
✅ You’re excited by the idea of creating independence for yourself and making a difference in your community.
❌ This is NOT for you if:
You’re looking for employment (this isn’t a job — it’s your own business).
You’re unwilling to invest in yourself.
You expect everything done for you without taking action locally.
You don’t want the responsibility of running a business with your name attached to it.
✅ You want to run your own business — not work someone else’s schedule.
✅ You want flexible income with purpose and impact.
✅ You’re ready to invest in your future (payment plans available).
✅ You value mentorship, community, and a trusted brand — because you don’t want to figure it all out alone.
✅ You’re excited by the idea of creating independence for yourself and making a difference in your community.
❌ This is NOT for you if:
You’re looking for employment (this isn’t a job — it’s your own business).
You’re unwilling to invest in yourself.
You expect everything done for you without taking action locally.
You don’t want the responsibility of running a business with your name attached to it.
I started this business because I saw a huge gap: people who didn’t qualify for care, but still needed companionship, dignity, and everyday support. These people needed something different. And no one was offering it at real and professional level.
So, with years of experience in business, and as a business coach, I set about creating a unique service. It took a lot of work to build it right: safeguarding, policies, contracts, compliance, websites, branding, and marketing.
I did the hard work, tested the systems, and built a trusted brand that families within Leicestershire now rely on.
But Golden Days isn’t just the result of one business.
For the past six years, I’ve also coached and mentored hundreds of women to build and scale their own businesses — some now making consistent £50k–£100k a year.
Business strategy is where i hang my hat, purpose is what makes it all worth it.
That mix of hands-on business building and coaching experience is what makes the Golden Days Licence different:
You’re not just getting a system, you’re getting me as your coach.
Here’s what that means for you:
- Experience: I’ve helped hundreds of entrepreneurs at every level grow and succeed.
- Systems: Every policy, process, and template you need is already done.
- Support: You get monthly calls, Telegram access, and continuous updates so you’re never left alone.
You bring the heart and drive. I’ll bring the systems and support. Together, we’ll build YOUR Golden Days in your community.
meet your coach
I’m Lucy Basey, founder of Golden Days, Business Coach & Marketing Strategist.
I started this business because I saw a huge gap: people who didn’t qualify for care, but still needed companionship, dignity, and everyday support. These people needed something different. And no one was offering it at real and professional level.
So, with years of experience in business, and as a business coach, I set about creating a unique service. It took a lot of work to build it right: safeguarding, policies, contracts, compliance, websites, branding, and marketing.
I did the hard work, tested the systems, and built a trusted brand that families within Leicestershire now rely on.
But Golden Days isn’t just the result of one business.
For the past six years, I’ve also coached and mentored hundreds of women to build and scale their own businesses — some now making consistent £50k–£100k a year.
Business strategy is where i hang my hat, purpose is what makes it all worth it.
That mix of hands-on business building and coaching experience is what makes the Golden Days Licence different:
You’re not just getting a system, you’re getting me as your coach.
Here’s what that means for you:
Experience: I’ve helped hundreds of entrepreneurs at every level grow and succeed.
Systems: Every policy, process, and template you need is already done.
Support: You get monthly calls, Telegram access, and continuous updates so you’re never left alone.
You bring the heart and drive. I’ll bring the systems and support. Together, we’ll build YOUR Golden Days in your community.
faqs
A: Absolutely not. With Golden Days, you’re not recruiting “downlines” or paying commission back up a chain. You own your business outright. Your income comes directly from serving clients.
We’ll also coach you on how to build a team of companions so you can scale beyond your own hours — and the great news is, you keep 100% of the profit from your team. Golden Days HQ doesn’t take a cut as you grow. If you choose to expand, the benefits are yours alone.
You can build a business as big as your ambition — while still keeping things simple and profitable.
Q: Why is there an upfront investment?
A: Because we’re handing you a complete business-in-a-box. Our intellectual property is made immediately available to you, and knowledge isn’t something you can return. The website, policies, safeguarding docs, contracts, marketing playbook, coaching, and brand reputation are already built for you. Creating this yourself would take months and cost £15k–£20k.
With Golden Days, you get it all for £3k — and most licensees can cover their ongoing fees with just a couple of clients.
Q: What if I’ve never run a business before?
A: Perfect — that’s who this is designed for. You don’t need business experience because the systems are already in place. We give you the handbook, templates, scripts, and live coaching so you can focus on serving clients.
Q: Will you find clients for me?
A: No — and that’s a good thing. You’re building your own local business, not working for someone else. You can choose which clients you take on and which you don’t.
But you won’t be left guessing: we coach you on exactly how to get clients through local partnerships (churches, funeral directors, councils), networking, and social media. You’ll also benefit from the main Golden Days website, which directs families to your local area.
Q: Is there flexibility in payments?
A: Yes. While the standard startup fee is £3,000, we can offer split payments (for example: 2 x £1,500, or 3 x £1,000). We’ll work with you to make it manageable if you’re a strong fit.
We don’t charge extra for payment plans. We’re here to help you succeed, not trip you up.
Q: Are there guarantees?
A: We can’t guarantee client numbers — because that depends on your local effort.
What we do guarantee is that you’ll have:
- Your location added to our website + licence live in your first month.
- A complete compliance + marketing toolkit in hand.
- Step-by-step coaching and community support for your first 6 months.
- A proven system that works — if you work it.
Q: How Fast Can I Cover My Investment?
A: Here’s what it looks like with our current client packages:
Your Golden Days Licence Investment:
Startup: £3,000 (one-time, or split into payments)
Support: £250/month for 6 months, then £150/month ongoing
Your Average Client Value:
Essential package: £279/month
Comfort package: £519/month
Independence package: £959/month
What This Means For You...
2 clients (Essential) = £558/month → more than covers your ongoing licence fee.
3–5 clients (mix of packages) = £1,000–£2,000/month → operating profitably within months.
10 clients (part-time hours, 10–15/wk) = £3,500–£5,000/month → strong, steady income.
In other words: you don’t need dozens of clients. Just a handful covers your costs — everything else is growth and profit.
Q: Can anyone do this?
A: No. We have a strict eligibility process. You’ll be representing Golden Days as a licence holder, so we only accept women who are aligned with our standards and mission.
If you’re interested, complete the short application form and we’ll take it from there.
⚠️ We’re opening just 10 Founder Licences in Year 1. Once your territory is taken, it’s gone.
If you’re ready to build a meaningful, profitable business in your community, apply today.
Q: Is this an MLM or pyramid scheme?
A: Absolutely not. With Golden Days, you’re not recruiting “downlines” or paying commission back up a chain. You own your business outright. Your income comes directly from serving clients.
We’ll also coach you on how to build a team of companions so you can scale beyond your own hours — and the great news is, you keep 100% of the profit from your team. Golden Days HQ doesn’t take a cut as you grow. If you choose to expand, the benefits are yours alone.
You can build a business as big as your ambition — while still keeping things simple and profitable.
Q: Why is there an upfront investment?
A: Because we’re handing you a complete business-in-a-box. Our intellectual property is made immediately available to you, and knowledge isn’t something you can return. The website, policies, safeguarding docs, contracts, marketing playbook, coaching, and brand reputation are already built for you. Creating this yourself would take months and cost £15k–£20k.
With Golden Days, you get it all for £3k — and most licensees can cover their ongoing fees with just a couple of clients.
Q: What if I’ve never run a business before?
A: Perfect — that’s who this is designed for. You don’t need business experience because the systems are already in place. We give you the handbook, templates, scripts, and live coaching so you can focus on serving clients.
Q: Will you find clients for me?
A: No — and that’s a good thing. You’re building your own local business, not working for someone else. You can choose which clients you take on and which you don’t.
But you won’t be left guessing: we coach you on exactly how to get clients through local partnerships (churches, funeral directors, councils), networking, and social media. You’ll also benefit from the main Golden Days website, which directs families to your local area.
Q: Is there flexibility in payments?
A: Yes. While the standard startup fee is £3,000, we can offer split payments (for example: 2 x £1,500, or 3 x £1,000). We’ll work with you to make it manageable if you’re a strong fit.
We don’t charge extra for payment plans. We’re here to help you succeed, not trip you up.
Q: Are there guarantees?
A: We can’t guarantee client numbers — because that depends on your local effort.
What we do guarantee is that you’ll have:
Your location added to our website + licence live in your first month.
A complete compliance + marketing toolkit in hand.
Step-by-step coaching and community support for your first 6 months.
A proven system that works — if you work it.
Q: How Fast Can I Cover My Investment?
A: Here’s what it looks like with our current client packages:
Your Golden Days Licence Investment:
Startup: £3,000 (one-time, or split into payments)
Support: £250/month for 6 months, then £150/month ongoing
Your Average Client Value:
Essential package: £279/month
Comfort package: £519/month
Independence package: £959/month
What This Means For You...
2 clients (Essential) = £558/month → more than covers your ongoing licence fee.
3–5 clients (mix of packages) = £1,000–£2,000/month → operating profitably within months.
10 clients (part-time hours, 10–15/wk) = £3,500–£5,000/month → strong, steady income.
In other words: you don’t need dozens of clients. Just a handful covers your costs — everything else is growth and profit.
Q: Can anyone do this?
A: No. We have a strict eligibility process. You’ll be representing Golden Days as a licence holder, so we only accept women who are aligned with our standards and mission.
If you’re interested, complete the short application form and we’ll take it from there.
⚠️ We’re opening just 10 Founder Licences in Year 1. Once your territory is taken, it’s gone.
If you’re ready to build a meaningful, profitable business in your community, apply today.
What others have said about Lucy's Coaching...
